In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.
Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.
The main subplot centers around a single, seemingly intractable [...]
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Justin McCullough discusses the basics of how to get into the mind of the prospect and sell from the prospect’s perspective. A useful, brief introduction for anyone considering going into the field of sales or who needs to troubleshoot problem areas in the pitch.
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Sounds quite snarky, doesn’t it? It kind of makes you want to punch the “guru” right in the face, right? After all, how can anyone be so naive as to assume that they know every situation in which it would be “wrong” to do it this way or that? Only a complete simpleton would be [...]
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When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.
If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.
Strategy may be an intangible [...]
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Justin McCullough explains why being focused on anything other than the prospect is a crash and burn formular in sales pitch 101.
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Many overlook the power of comment love from blogs ( like this one! ) who provide do-follow rel tags on all of our post links and comment links. While comment spam is understood by most blog owners to be bad, many are starting blogs without any conception of why they should provide do-follow rel tags on comments (and posts!). As someone who’s been knee-deep into SEO since well BEFORE Google, I’ll enumerate them briefly…
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"Adwords University teaches the ABCs of making money with Google Adwords. On the surface, Adwords seems simple enough, but success with Adwords is anything but simple. Finally here is a book which unlocks Adwords' secrets in a step by step manner! "
-- Ron Geskey
Author of Thumbnail Media Planner & former numbers cruncher for Leo Burnett & D'Arcy and D'Arcy
"...the authors show you that doing all this is actually really easy once you learn how to get the priorities straight.You'll spend less time on AdWords, probably spend less money (although I've actually started to spend more since my ROI is much higher), and show better results. And if you're new to AdWords getting the complete course is really great because you'll learn just about everything you need to know from keyword research to improving ROI... and that means that when you're done will probably know more than 99% of your competitors. "
-- Jeff Haden
President of BlackBird Media, Inc.
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