Mobile Conversion Optimization?

by Mark Brimm March 16, 2012

Mobile conversion optimization. Never heard of it? Well, SocialLabsMedia is doing it. And the fate of your business may depend upon it. So…what is it?

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Ultimate Theme Framework for WordPress

by Claudia Somerfield February 13, 2012

 

It took one complete year struggling in the labs for WordPress to prepare itself for the launch of  the new theme. The WP ultimate theme is a dynamic, robust and flexible SEO framework for wordpress.

This is designed to work in tandem with the SEO Ultimate plug-in. The makers of WP ultimate theme framework claim that the [...]

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5 Useful SEO Resources

by Claudia Somerfield February 12, 2012

 

Lately, the idea of internet marketing has somehow become very popular again. Hurray!

This is thanks in part to the popularity of new media. People today have started using it search for everything they once only searched on the search engines. This has caused everyone to refer to a more classically-envisioned the modelof internet marketing which [...]

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Forgetting Something? SEO for Images

by Mark Brimm January 7, 2012
Optimize Your Images

SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, [...]

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Don’t Worry: Scale and the Sales Funnel

by M. Spitzer-Rubenstein September 13, 2011
Use Social Media to Focus on Your True Fans

It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use [...]

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Social Media: Icing Vs. Cake

by Mark Brimm September 9, 2011
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Are you serving up mere icing to your audience or the full marketing cake?

Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, [...]

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Move People Up the Ladder of Engagement

by M. Spitzer-Rubenstein September 8, 2011
Ladder of Engagement

Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they [...]

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Target Ads for Better ROI

by Mark Brimm September 5, 2011
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It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]

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Target Google Ads by Time

by Stephen Moss August 24, 2011
adwords scheduling

Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, but it can be actually very useful.

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Does the Sales Funnel Still Apply Online?

by M. Spitzer-Rubenstein August 22, 2011
A Traditional Sales Funnel

Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are [...]

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