by Mark Brimm
January 7, 2012
SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, [...]
Tagged as:
Google Images,
Image Optimization,
Image Tags,
SEO,
SEOmoz
full article…
by M. Spitzer-Rubenstein
September 13, 2011
It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use [...]
Tagged as:
Ladder of Engagement,
Long Tail,
Sales Funnel,
Scale,
True Fans
full article…
_____________________________________________________________________________________________________
by Mark Brimm
September 9, 2011
Are you serving up icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, most [...]
Tagged as:
marketing plans,
Social Media
full article…
by M. Spitzer-Rubenstein
September 8, 2011
Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they [...]
Tagged as:
Facebook,
Ladder of Engagement,
Sales Funnel,
Twitter
full article…
_____________________________________________________________________________________________________
by Mark Brimm
September 5, 2011
It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]
Tagged as:
Location Targeting
full article…
by Stephen Moss
August 24, 2011
Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, but it can be actually very useful.
Tagged as:
AdWords Scheduling
full article…
_____________________________________________________________________________________________________
by M. Spitzer-Rubenstein
August 22, 2011
Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are [...]
Tagged as:
Ladder of Engagement,
Sales Funnel,
Social Media Marketing
full article…
by Mark Brimm
August 17, 2011
Most people doing search engine optimization emphasize gaming Google’s system with various tricks like over-repeating the same keywords or phrases, misleading titles (or even image names), and then covering the page with ads to make money off people before they leave. Google’s Panda algorithm update smacked those strategies down. Recent announcements make clear that their [...]
Tagged as:
backlinks,
panda update
full article…
_____________________________________________________________________________________________________
by M. Spitzer-Rubenstein
August 15, 2011
You know the person in your social group who always talks about themselves. At a party, they’ll brag about what they’ve done. At a picnic, they’ll talk about their accomplishments. In a more humble moment, they’ll ask what you think of them. Everybody finds those people annoying. So if you really want to get the most out of social media’s potential for networking and socializing, don’t be one of those people on social media tools like Twitter and Facebook.
Tagged as:
Social Media Engagement
full article…
by Stephen Moss
August 10, 2011
If you are buying ads, you probably want something out of it. In most cases, you will be selling a product, and you want people who click on your ad to buy the product. So make it easy by pointing them in the right direction.
Tagged as:
Landing Pages
full article…
_____________________________________________________________________________________________________
Subscribe to Comments
English