June 2010
by JC Hewitt
June 30, 2010
The internet as a social force is poorly understood. Only 15 years ago, commentators pooh-poohed the potential of the internet. Even now, many expect a completely web-enabled global society to be largely similar to what came before.
It’s not the same.
Geography, costs, and information scarcity used to enable small cliques to gain power and influence over [...]
Tagged as:
socialmedia,
startups
full article…
by Justin McCullough
June 29, 2010
“If I could just get a foot in the door”. I know you’ve heard that before – you may even have said it yourself. This popular and often misunderstood sales expression is not sage advice.
There is no room for feet in social media.
See the expression “foot in the door” came about during the times of [...]
Tagged as:
Sales,
Social Media,
Tactics
full article…
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by Mark Brimm
June 28, 2010
Assuming you read (and religiously followed) my first post in this Analytics series, and that the tools are already set up and you were just waiting for more on the how-to, now here it is. Apart from all the great graphs that seem to indicate progress of various kinds, all these numbers can leave a [...]
Tagged as:
analytics,
blogs,
content,
metrics,
ROI,
Social Media
full article…
by William Reichard
June 25, 2010
Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or an individual faces when beginning to think about adopting these new communications channels. Most people [...]
Tagged as:
Communications,
socialmedia
full article…
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by JC Hewitt
June 23, 2010
The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.
Tagged as:
communications strategy,
socialmedia
full article…
by Justin McCullough
June 22, 2010
In sales, the smartest thing you can do is pre-plan your sales call. No matter how much experience you have, no matter how many times you’ve pitched your products, no matter what your attempts-to-close ratio is, pre-call planning is a must.
With pre-call planning you study up on the prospect, their current efforts, how they [...]
Tagged as:
Justin McCullough,
planning,
Sales,
Social Media
full article…
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by Mark Brimm
June 21, 2010
Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!
Tagged as:
analytics,
bestpractices,
blogs,
conversions,
ROI,
Social Media
full article…
by William Reichard
June 18, 2010
The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.
Tagged as:
bestpractices,
Communications,
Social Media
full article…
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by JC Hewitt
June 16, 2010
The dangers of mandatory linchpinning as part of a ‘business strategy’ are many. As JC Hewitt opines, being a linchpin, if not kept within bounds, can become the downfall of a company, instead of the intended saving grace that Seth Godin envisioned.
Tagged as:
corporate culture,
linchpin,
startups,
work culture
full article…
by Justin McCullough
June 15, 2010
With social media, the old expression “always be closing” has been revised to “always be disclosing”. Now you share your skill set, contacts, attitude and experience in an open forum allowing you to create new contacts, develop leads, and win the minds of others. This is powerful for sales people and speaks to the growing [...]
Tagged as:
How to,
Sales,
Social Media,
Tactics
full article…
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