In some models, government might take up the slack with public campaigns, but it takes a free market culture to see even the corruptible potential in that model, as well, when the same government campaigns rely on government contracts from marketing companies who are just trying to make money while staying competitive. Every purveyor of product information has an economic stake in consumer / user habits. It is inevitable that advertising must come to play the role of educator, and has been steering that way for some time.

Infomercials are biased, but they do teach a good bit towards making a buck, demonstrating expertise and thereby attempting to gain trust and ensuring that others are forced to go beyond their competitors. A more competitive market inevitably means a more informed public, and that market will probably rely heavily upon social media to gain ground. There is a course through consumer culture's crass competitive bottom line to a more informed and empowered social equation, regardless of whether we are on that path now or not. The yin and yang of economic forces and resistance to those forces are ultimately on the same side. This is one entry point to that kind of awareness.