August 2010

Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Weakness Turnaround

by Justin McCullough August 27, 2010
FlickrIMGTimParkinson

When it comes to sales, tactics are plentiful and it’s easy to follow someone else’s suggestions on tactics.  This approach works and it is especially effective for fundamental sales tactics, but it can also fall apart when it comes to your individual style.
Lets reflect on you for a moment on your weakness and how you [...]

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Attention is Expensive: Part III

by JC Hewitt August 25, 2010

In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.

The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]

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Customer Service IS Your Business

by Mark Brimm August 23, 2010

Every long-standing business owner knows what it’s like to face a complaining customer on the other side of the counter, be it physical or virtual. It doesn’t matter that you go the extra mile for all of your satisfied customers, there is always the new customer who doesn’t know you yet. To them, you’re just [...]

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16 comments full article…

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Attention is Expensive – Part II

by JC Hewitt August 18, 2010

In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.

Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. [...]

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The Power of Endurance

by Mark Brimm August 16, 2010

Whatever we do, one thing seems to trump all other virtues, in marketing as in other areas of life: endurance. Be it career-building, fighting for a cause that matters to you, or building lasting brand equity, if what you do can be sustained because it has levels and compartments left to be explored, then it [...]

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Like vs Trust

by Justin McCullough August 13, 2010
FlickrIMGTimParkinson

The rather old school idea of having people like you as a part of your selling skill has changed. While humans will always consider who they like they will no longer allow this to be the deciding factor.

Why? Because buyers want homeruns and shortcuts. They want problems to go away. They want [...]

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Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

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5 comments full article…

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Facebook Angst

by Mark Brimm August 9, 2010

You knew it would happen. The day all your “cool” friends from back in the day discover Facebook and actually jump on board. Now what?

If you’re smart, you won’t become a different person or go back in time, but keep being true to whatever is right about you now and keep building on what is [...]

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Branding Refuses to Die

by JC Hewitt August 4, 2010

There was once a fad belief among internet enthusiasts that new media would destroy branding.

The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.

That has failed to occur, and probably never will. [...]

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