September 2010
by JC Hewitt
September 30, 2010
The web has a complex human geography. While many people may hang out on the same website – like Facebook – they don’t necessarily all take part in the same social groups. They won’t even necessarily use the same names or identities in each social context.
When you’re conducting customer research or trying to drive new [...]
Tagged as:
Communications,
Social Media,
Strategy
full article…
by William Reichard
September 29, 2010

When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll feel the rush. Your success will be obvious. Won’t it?
Sorry, but no.
Tagged as:
Communications,
Marketing,
Social Media
full article…
_____________________________________________________________________________________________________
by Mark Brimm
September 27, 2010

Are you a wimpy biz on the block that doesn’t notice when people put you down? Train hard and defeat suckiness with customer service kung fu!
Tagged as:
customer service
full article…
by Justin McCullough
September 24, 2010
In June, I wrote an article about How to Sell with Social Media. In it, I mentioned that you should serve others, acknowledge when people are talking to you and help solve little problems. Are you doing that already? I mean, are you already helping people in the real world? Are [...]
Tagged as:
Sales,
socialmedia
full article…
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
by Mark Brimm
September 20, 2010

Is your new widget or manual the next big thing? How long will that last? Then what? Dreaming ahead can be a great way to save yourself heartache and burnout. Visualize how your product can become an unending proposition, not a flash in the pan.
Tagged as:
brands,
Entrepreneurs,
Strategy
full article…
by JC Hewitt
September 15, 2010
In the latter half of the 20th century, radio and television defined the culture. Books, magazines, and newspapers steadily declined in cultural importance relative to these new forms of media.
A funny thing has happened to habits of media consumption. The companies with the fastest growth in advertising revenue – Google and Facebook – rely on [...]
Tagged as:
Communications,
Marketing,
SEO
full article…
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________