September 2010

Going Native

by JC Hewitt September 30, 2010

The web has a complex human geography. While many people may hang out on the same website – like Facebook – they don’t necessarily all take part in the same social groups. They won’t even necessarily use the same names or identities in each social context.

When you’re conducting customer research or trying to drive new [...]

4 comments full article…

You SHOULD Be Sick of Your Social Media

by William Reichard September 29, 2010
If you

When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll feel the rush. Your success will be obvious. Won’t it?

Sorry, but no.

11 comments full article…

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How’s Your Customer Fu?

by Mark Brimm September 27, 2010

Are you a wimpy biz on the block that doesn’t notice when people put you down? Train hard and defeat suckiness with customer service kung fu!

6 comments full article…

Selfish Won’t Cut It in Social Media

by Justin McCullough September 24, 2010

In June, I wrote an article about How to Sell with Social Media. In it, I mentioned that you should serve others, acknowledge when people are talking to you and help solve little problems. Are you doing that already? I mean, are you already helping people in the real world? Are [...]

4 comments full article…

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Community Mgmt: A Nice Problem

by JC Hewitt September 23, 2010

How do problems equate to product relevance and complaints denote care for a brand? Also, why community managers are important and how to apply their skills.

3 comments full article…

Are You an Answer or a Question?

by William Reichard September 22, 2010

What is your organizational strategy for engaging your target audience? Are you overfeeding them with answers, or giving them food for thought?

7 comments full article…

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Are You a Flash in the Pan?

by Mark Brimm September 20, 2010

Is your new widget or manual the next big thing? How long will that last? Then what? Dreaming ahead can be a great way to save yourself heartache and burnout. Visualize how your product can become an unending proposition, not a flash in the pan.

7 comments full article…

The Revenge of the Writers

by JC Hewitt September 15, 2010

In the latter half of the 20th century, radio and television defined the culture. Books, magazines, and newspapers steadily declined in cultural importance relative to these new forms of media.

A funny thing has happened to habits of media consumption. The companies with the fastest growth in advertising revenue – Google and Facebook – rely on [...]

3 comments full article…

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Respecting Boundaries in Social Media

by Mark Brimm September 12, 2010

Where does the line between private and public in social media finally fall after all the hype and hoopla are settled? I’m betting that the longer you’ve been on social media, the more likely you are to draw a line hard in the sand.

4 comments full article…

Transfer Confidence and Win Big

by Justin McCullough September 10, 2010

Justin McCullough explains the relation between interviewing and sales.

1 comment full article…

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