I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.