Daily Archives: March 28, 2013


What’s the Personality of Your Ad? 4

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An ad found running on an iPad recently said:

Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers?
Think about your own image and how it is […]