Why Your Guru Sucks 4


Your favorite biz strategy gurus are cooking up a recipe for mediocrity.

You wanna know why?

1) No vision.
2) No balls.
3) No heart.

No vision

Because he/she doesn’t encourage any progress to a better world
Because he/she isn’t interested in how other people live outside his or her tiny little insulated bubble of temporary comfort.
Because he/she will never really put their weight behind anything worth a damn to anybody else who needs anything.

No balls

For not even trying to.

No heart

For not caring about it.

Changing the world may not be at the top of your list of things to do in order to be a success in business. But to be an out of control success (and isn’t that what we should aim for?), we’ll have to be something beyond the status quo. That means screw short-term profits. Screw what your favorite guru says to the contrary. In fact, screw your guru.

Changing the world means making it different, for the better. Making a positive difference in people’s lives. Earning that lifestyle you want by doing so.

I don’t ask that you love this post. I don’t ask that you be thrilled with me. I’m only asking you to stop, and think. If you’re not currently engaged in changing the world for the better via what you do, it won’t mean squat in 100 years, 50 years, or even 1 year to anybody else, including you and the guru(s) that advised you to be mediocre in the first place. And while that may not make you lose sleep at night…it really ought to.

Photo Credit

Mark BrimmMark Brimm is Founder and Editor-in-Chief at Marcana.com and is author of AdWords University: The Complete Guide to AdWords and other previous related books on search marketing. He is currently working on a forthcoming book on social media strategy.

Mark consults on SEO & SEM, general web marketing and social media at Interface Communications Group where he is Partner and Director of Digital Marketing. Some of his specialties include SEO (search engine optimization), social media optimization (SMO), as well as PR campaign concepts, marketing plans and general web marketing related project management.


About Mark Brimm

Mark Brimm is President of 123interface.com, the Founder of Marcana.com, and runs a personal blog on social media, marketing and entrepreneurship at MarkBrimm.com. He also runs a blog on SEO & SEM at SEMinsider.com.