As sales people, there are many things we take for granted as professionals. We spend a lot of time learning, evolving, and revising our approach and we often forget some of the basics because we assume we have them locked in. Consider this a dose of common sense to get you back in gear and on your best behavior.
10 Mistakes Smart Sales People Make
- Don’t prepare for first contact (first call, first meeting) and just “wing it”.
- Ask for the order without creating value or understanding needs.
- Don’t ask for the order, thinking the client will see the value and offer to buy as a result.
- Show too little enthusiasm/interest in your product or service thereby diminishing the experience and yourself.
- Promising more than you can deliver.
- Not investing in the other person, their goals, their needs, their interest.
- Not showing value in yourself or offering to be a resource in the future.
- Giving up on someone because it doesn’t fit your timeline.
- Being a know-it-all and assuming the answer before you truly understand the needs.
- Not listening.
(Image by Tim Parkinson)
About Justin McCullough
Justin McCullough is mentor, marketer and leader with more than 10 years of selling experience from startups to large corporations. Justin’s experience ranges from advertising agencies to newspapers and web development firms to book publishers. You can find out more about Justin at www.justinmccullough.com or www.leader4hire.net .