In June, I wrote an article about How to Sell with Social Media. In it, I mentioned that you should serve others, acknowledge when people are talking to you and help solve little problems. Are you doing that already? I mean, are you already helping people in the real world? Are you selfish with your time, knowledge and talents?
I’ve been coming to terms with a major flaw the newly-converted social media users have around using social media for business purposes. My friend Shaine Mata was talking about this as it relates to using social media as another place to do the usual broadcast advertising.
As Shaine said, “it’s about being who you are… what you stand for”. Most marketers and business owners do not understand this. They are looking for ‘faster, cheaper’ ways of marketing, and to some, social networks look like the place to do it.
But, like everywhere else, no one has time to read through your promotions and one-sided messages and are just as likely (if not more likely) to tune you out online as they are on TV, Radio, and everything else. What people want online is help, insight, connection – that’s why they are there (here).
So fundamentally, I think the problem is not an issue of using social media “incorrectly” but more an issue of not being in the mindset of giving, sharing, and helping which is naturally aligned to social media usage. If you are not likely to help someone in real life, you are not likely to plug right into social media. It really is a mindset, an attitude, a way of carrying yourself.
If you want to sell online using social media then reflect on your attitude and feelings about helping others in real life. Usually one leads to the other.
Photo Credit – Howard Lake
About Justin McCullough
Justin McCullough is mentor, marketer and leader with more than 10 years of selling experience from startups to large corporations. Justin’s experience ranges from advertising agencies to newspapers and web development firms to book publishers. You can find out more about Justin at www.justinmccullough.com or www.leader4hire.net .