Talk to your customers! 3

Why do your customers buy from you?

It’s easy to assume that they see things the way you do but in fact, that’s often not the case. You might think that a product’s features are the key reason someone buys your product but they might just see you as the most reliable option. In general, customers look for the benefits they gain, rather than the features of your product.

As a business-owner, you might emphasize the adaptability of online ads but your customer might just not be interested and might care much more about the ROI. If you advertise your features, rather than what the customers sees as benefits, you’ll be missing out on sales. So make sure you ask your customers, and then actually listen to them.

With my own business, I recently faced that issue with a client. I kept pushing her to get started and just wasn’t listening when she said that she wanted a better web presence. For her, a good-looking website was even more important than whether she got new customers today or several weeks from now. If I hadn’t listened, I would have lost myself a client. Instead, though, I listened to her and things are going well. It took a little longer but the end result was much better.

When you talk to your customers, you’ll be able to find what they actually need and want, saving you the time and money of trying to address issues they don’t care about or advertise around features rather than benefits. So before embarking on a big, new ad campaign, talk to your customers and learn what matters to them.

For tips on running AdWords campaigns, check out AdWords University: The Complete Guide to AdWords.

  • Daniel

    I talk to my customers alot. Since my store is located in a small town, I know all the customers by their names. I frequently ask them if there’s something in the store I should improve, I have never gotten any tips or suggestions even though they are almost like my friends. I feel like they don’t want to tell me whenever there’s something I could improve beacuse they might think I would be offended, do you have any thoughts about this?

  • JasonHunston

    I have a small web store where I sell goods like earphones, MP3 players and such, but recently I have noticed that my customers have lost their interest. I have no idea what might be wrong and I can’t ask them personally aswell since it’s just a webpage. My question is how can I ask their opinions about my store? Should I set up a list of questions so they could share their thoughts with me, what do you think?

    • Tejiri Odjada

      Hello Jason,

      Trust this meets you well.

      I truly liked reading through your comment on …. Blog post. It came in time for me though your comment was written 2 years ago, I still hope you would read this.

      I am considering going into the world ecommerce.

      Please if you don’t mind, I would like to tap into your wealth of experience and I hope you could act as a guide and a mentor to me.

      I would like to ask you 3 “stupid questions”. Please however stupid they may sound, I am just a guy who wants to learn and try something new.


      1. Right now I live in Mexico and would like to start an ecommerce whereby most of my trading would be outside Mexico. I would be selling products outside Mexico and sometimes within Mexico through a website I created in Mexico. There would be no shipping from Mexico as of now. Do I need to register the business here in Mexico?

      2. Is there a way I can do online sales without having physical contact with the product? – Here I am thinking of how to cut the cost of shipments that are usually associated with this kind of business.

      3. If question 2 is not possible, can you please advise me on a better business model to follow?

      I would really appreciate your reply Jason. This is my email:

      Thanks for your time.