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JC Hewitt

How To Anticipate a Flood

by JC Hewitt September 8, 2010

Most of the advice that you’ll read on internet marketing stresses the importance of reacting to data. JC Hewitt explains why anticipating consumer behavior can be a more profitable strategy.

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Are You REALLY Worth It?

by JC Hewitt September 2, 2010

Why should people pay you for a night of thrills when they can get the same thrills long term? How marketing makes all the difference in tough times.

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Attention is Expensive: Part III

by JC Hewitt August 25, 2010

In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.

The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]

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Attention is Expensive – Part II

by JC Hewitt August 18, 2010

In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.

Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. [...]

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Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

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Branding Refuses to Die

by JC Hewitt August 4, 2010

There was once a fad belief among internet enthusiasts that new media would destroy branding.

The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.

That has failed to occur, and probably never will. [...]

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Inception Marketing

by JC Hewitt July 28, 2010

In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.

Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.

The main subplot centers around a single, seemingly intractable [...]

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Supply & Demand in Marketing Strategy

by JC Hewitt July 20, 2010

When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.

If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.

Strategy may be an intangible [...]

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Advertising is Education

by JC Hewitt July 14, 2010

Advertising is usually portrayed as something that drains brainpower rather than augments it. Science fiction authors like Phillip K. Dick were obsessed with painting dystopian futures like those portrayed in Blade Runner and Minority Report in which the average person was regularly assaulted with incessant advertising messages that prevented them from focusing on anything…

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The Matrix Bleeds Into Reality

by JC Hewitt July 7, 2010

Lessons from the virtual worlds have begun to seep into mass consciousness. What began as a niche pursuit for nerds looking for an escape from drudgery has begun to leak into the real world.

Google, Facebook, and other major companies already track, measure, and utilize a large portion of the data on consumer behavior pulsing through [...]

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