It’s here…the little content strategy oriented SEO book that will eventually change how many people think about SEO. SEOs have known it was coming even though most of them probably have never heard of my name. Content-driven SEO was destined to arrive on the shores of the New SEO World. This New SEO World is the one we all wanted. And here is a book that guides the path.
People all over linkedIn and AdWeek are ooh-ing and aww-ing in shock and disbelief at what is in fact not thinkable. Burger King’s name change to “Fries King”, reported so devilishly/ambiguously by AdWeek and other (cohort?) online journals is actually an ambiguously reported, under-researched, hugely successful Jedi mind trick level PR stunt meant for rapid and widespread […]
The Byrds’ words describe how every activity has an appropriate time. The same is true for your advertising.
This isn’t news to traditional advertising; they regularly run special ads for different times of the year. Supermarkets tout their turkeys before Thanksgiving and hams for Christmas. Many stores advertise back to school sales at the end of […]
Mobile conversion optimization. Never heard of it? Well, SocialLabsMedia is doing it. And the fate of your business may depend upon it. So…what is it?
SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, […]
Are you serving up mere icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, […]
It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, […]
Most people doing search engine optimization emphasize gaming Google’s system with various tricks like over-repeating the same keywords or phrases, misleading titles (or even image names), and then covering the page with ads to make money off people before they leave. Google’s Panda algorithm update smacked those strategies down. Recent announcements make clear that their […]
I’ve been thinking more and more about the work place. How much stress, disease and marital problems have been rightly attributed to the long commutes, uneasily digested meeting lunches and the socially always “on” state of the workplace? It seems to me…a LOT.
Since making the switch to a good 3G smartphone (this is not a […]
Google’s Panda update may seem like a blessing to many, and a curse to others. Truth is, like any other innovation, it’s both. Here’s how to cope with the Panda in the room…