Mark Brimm

Forgetting Something? SEO for Images

by Mark Brimm January 7, 2012
Optimize Your Images

SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, [...]

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Social Media: Icing Vs. Cake

by Mark Brimm September 9, 2011
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Are you serving up icing to your audience or the full marketing cake?

Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, most [...]

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Target Ads for Better ROI

by Mark Brimm September 5, 2011
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It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]

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Please the Panda by Focusing on Humans

by Mark Brimm August 17, 2011
San Diego Zoo Panda

Most people doing search engine optimization emphasize gaming Google’s system with various tricks like over-repeating the same keywords or phrases, misleading titles (or even image names), and then covering the page with ads to make money off people before they leave. Google’s Panda algorithm update smacked those strategies down. Recent announcements make clear that their [...]

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The Future of Work

by Mark Brimm August 5, 2011

 

I’ve been thinking more and more about the work place. How much stress, disease and marital problems have been rightly attributed to the long commutes, uneasily digested meeting lunches and the socially always “on” state of the workplace? It seems to me…a LOT.

Since making the switch to a good 3G smartphone (this is not a [...]

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Does the Panda Update Kill SEO?

by Mark Brimm July 6, 2011

Google’s Panda update may seem like a blessing to many, and a curse to others. Truth is, like any other innovation, it’s both. Here’s how to cope with the Panda in the room…

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Are You a Human Commercial?

by Mark Brimm May 19, 2011

It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?

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Brands Delivered Like Drugs

by Mark Brimm March 22, 2011

When the delivery guy shows up, invariably, he is suspicious looking. I don’t mean that he looks suspicious to me…he’s the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I’m a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.

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Agencies: How to Say No to Prospects

by Mark Brimm January 10, 2011
Each prospect you engage potentially affects another.

Don’t think it matters when you over-promise? Think again! The world is watching…

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15 Tips to SEO-Optimize ANY Blog

by Mark Brimm November 15, 2010

Many have started blogs to achieve a high output of content. This, in addition to providing fuel for social media consumption and traffic, is also excellent for search engine traffic, which is still more meaningful in terms of revenue.  There is one small catch. Just having the content in blog post format, even with a [...]

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