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Mark Brimm

Do You Really Believe in What You Do?

by Mark Brimm September 8, 2010

A piece about passion vs. core values, and why a single passion alone may not do full justice to a life of an entrepreneur in the social media age.

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Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Customer Service IS Your Business

by Mark Brimm August 23, 2010

Every long-standing business owner knows what it’s like to face a complaining customer on the other side of the counter, be it physical or virtual. It doesn’t matter that you go the extra mile for all of your satisfied customers, there is always the new customer who doesn’t know you yet. To them, you’re just [...]

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The Power of Endurance

by Mark Brimm August 16, 2010

Whatever we do, one thing seems to trump all other virtues, in marketing as in other areas of life: endurance. Be it career-building, fighting for a cause that matters to you, or building lasting brand equity, if what you do can be sustained because it has levels and compartments left to be explored, then it [...]

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Facebook Angst

by Mark Brimm August 9, 2010

You knew it would happen. The day all your “cool” friends from back in the day discover Facebook and actually jump on board. Now what?

If you’re smart, you won’t become a different person or go back in time, but keep being true to whatever is right about you now and keep building on what is [...]

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Stunt Vs. Vision

by Mark Brimm August 2, 2010
Little Caesar

Everyone has a trick. That correlates to views in social media often enough. Awesome. But where does it lead after the trick is done?

Some companies make a stunt into their vision by riding a commercial gimmick into the sunset and grabbing all the business they can along the way. Little Caesar’s tried that in the [...]

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You’re Doing It Wrong!

by Mark Brimm July 26, 2010
You

Sounds quite snarky, doesn’t it? It kind of makes you want to punch the “guru” right in the face, right? After all, how can anyone be so naive as to assume that they know every situation in which it would be “wrong” to do it this way or that? Only a complete simpleton would be [...]

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SEO: Why Do-Follow Blog Comments?

by Mark Brimm July 19, 2010
Do-follow comment backlinks for SEO

Many overlook the power of comment love from blogs ( like this one! ) who provide do-follow rel tags on all of our post links and comment links. While comment spam is understood by most blog owners to be bad, many are starting blogs without any conception of why they should provide do-follow rel tags on comments (and posts!). As someone who’s been knee-deep into SEO since well BEFORE Google, I’ll enumerate them briefly…

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Is It Ever Okay to Auto-DM?

by Mark Brimm July 12, 2010
Smartphone

Is it ever okay to use Auto-DMs in your Twitter strategy? It’s a question of tactics that is due for a solid rethinking.

Well, it may shock many marketing folks to hear that I’m not going to say that auto-DMs are bad across the board. There is, believe it or not, an appropriate time and place [...]

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Analytics: Pushing Readers’ Buttons

by Mark Brimm July 5, 2010

Last week I posted a saucy post with a photo of an attractivish bare-legged woman giving a presentation to a group of also-pantless colleagues. I included a title that used the word “sexy” and the popular tag “NSFW.” Friends dropped their jaws. Strangers lined up to get in…and guess what? People started stumbling the site [...]

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