http://marcana.com Marketing Guides Sat, 14 Jan 2012 22:46:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://marcana.com/2012/01/07/search-engine-optimization-for-images/ http://marcana.com/2012/01/07/search-engine-optimization-for-images/#comments Sat, 07 Jan 2012 19:00:54 +0000 Mark Brimm http://marcana.com/?p=2371 SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, [...]]]> http://marcana.com/2012/01/07/search-engine-optimization-for-images/feed/ 1 http://marcana.com/2011/09/09/social-media-marketing-icing-vs-marketing-cake/ http://marcana.com/2011/09/09/social-media-marketing-icing-vs-marketing-cake/#comments Fri, 09 Sep 2011 22:40:38 +0000 Mark Brimm http://marcana.com/2011/09/09/icing-versus-cake/ Are you serving up icing to your audience or the full marketing cake? Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, most [...]]]> http://marcana.com/2011/09/09/social-media-marketing-icing-vs-marketing-cake/feed/ 1 http://marcana.com/2011/09/05/target-adwords-adsto-reach-people-where-they-are/ http://marcana.com/2011/09/05/target-adwords-adsto-reach-people-where-they-are/#comments Mon, 05 Sep 2011 17:15:36 +0000 Mark Brimm http://marcana.com/?p=2115 It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]]]> http://marcana.com/2011/09/05/target-adwords-adsto-reach-people-where-they-are/feed/ 2 http://marcana.com/2011/08/17/feed-panda-with-good-backlinks-search-engine-optimization/ http://marcana.com/2011/08/17/feed-panda-with-good-backlinks-search-engine-optimization/#comments Wed, 17 Aug 2011 17:00:22 +0000 Mark Brimm http://marcana.com/?p=2108 Most people doing search engine optimization emphasize gaming Google’s system with various tricks like over-repeating the same keywords or phrases, misleading titles (or even image names), and then covering the page with ads to make money off people before they leave. Google’s Panda algorithm update smacked those strategies down. Recent announcements make clear that their [...]]]> http://marcana.com/2011/08/17/feed-panda-with-good-backlinks-search-engine-optimization/feed/ 1 http://marcana.com/2011/08/05/the-future-of-work/ http://marcana.com/2011/08/05/the-future-of-work/#comments Fri, 05 Aug 2011 14:00:53 +0000 Mark Brimm http://marcana.com/?p=2260   I’ve been thinking more and more about the work place. How much stress, disease and marital problems have been rightly attributed to the long commutes, uneasily digested meeting lunches and the socially always “on” state of the workplace? It seems to me…a LOT. Since making the switch to a good 3G smartphone (this is not a [...]]]> http://marcana.com/2011/08/05/the-future-of-work/feed/ 1 http://marcana.com/2011/07/06/does-the-panda-update-kill-traditional-seo/ http://marcana.com/2011/07/06/does-the-panda-update-kill-traditional-seo/#comments Thu, 07 Jul 2011 00:09:31 +0000 Mark Brimm http://marcana.com/?p=2076 Google's Panda update may seem like a blessing to many, and a curse to others. Truth is, like any other innovation, it's both. Here's how to cope with the Panda in the room...]]> http://marcana.com/2011/07/06/does-the-panda-update-kill-traditional-seo/feed/ 9 http://marcana.com/2011/05/19/are-you-a-human-commercial/ http://marcana.com/2011/05/19/are-you-a-human-commercial/#comments Thu, 19 May 2011 23:02:42 +0000 Mark Brimm http://marcana.com/?p=2023 It seems odd to need to point it out, but authenticity isn't easily attributed. It's generally earned. So why do people out there still push their cause or products as if they're making a hard-sell tv commercial?]]> http://marcana.com/2011/05/19/are-you-a-human-commercial/feed/ 7 http://marcana.com/2011/03/22/brands-delivered-like-drugs-customer-service-article/ http://marcana.com/2011/03/22/brands-delivered-like-drugs-customer-service-article/#comments Tue, 22 Mar 2011 13:00:24 +0000 Mark Brimm http://marcana.com/?p=1939 When the delivery guy shows up, invariably, he is suspicious looking. I don't mean that he looks suspicious to me...he's the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I'm a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.]]> http://marcana.com/2011/03/22/brands-delivered-like-drugs-customer-service-article/feed/ 3 http://marcana.com/2011/01/10/just-say-no-to-outside-expertise-projects/ http://marcana.com/2011/01/10/just-say-no-to-outside-expertise-projects/#comments Mon, 10 Jan 2011 22:38:44 +0000 Mark Brimm http://marcana.com/?p=1886 Don't think it matters when you over-promise? Think again! The world is watching...]]> http://marcana.com/2011/01/10/just-say-no-to-outside-expertise-projects/feed/ 6 http://marcana.com/2010/11/15/15-tips-to-super-seo-optimize-any-blog-search-engine-optimization/ http://marcana.com/2010/11/15/15-tips-to-super-seo-optimize-any-blog-search-engine-optimization/#comments Mon, 15 Nov 2010 20:57:57 +0000 Mark Brimm http://marcana.com/?p=1627 Many have started blogs to achieve a high output of content. This, in addition to providing fuel for social media consumption and traffic, is also excellent for search engine traffic, which is still more meaningful in terms of revenue.  There is one small catch. Just having the content in blog post format, even with a [...]]]> http://marcana.com/2010/11/15/15-tips-to-super-seo-optimize-any-blog-search-engine-optimization/feed/ 18