It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?
When the delivery guy shows up, invariably, he is suspicious looking. I don’t mean that he looks suspicious to me…he’s the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I’m a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.
Don’t think it matters when you over-promise? Think again! The world is watching…
Many have started blogs to achieve a high output of content. This, in addition to providing fuel for social media consumption and traffic, is also excellent for search engine traffic, which is still more meaningful in terms of revenue. There is one small catch. Just having the content in blog post format, even with a […]
I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.
What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wonder arrives at your door…isn’t it? Did you make and/or ship the product in question? If so, then why are you letting this retention opportunity slip through your fingers?
Don’t be surprised if your product or brand can’t be sexy in social media. Luckily for you, that’s not the sole criterion of viability within the medium. You can be a boring commodity and still have cause to stir a conversation about your organization, product and brand…if you see them clearly enough.
Why you’re listening to the wrong gurus.
Are you a wimpy biz on the block that doesn’t notice when people put you down? Train hard and defeat suckiness with customer service kung fu!
Is your new widget or manual the next big thing? How long will that last? Then what? Dreaming ahead can be a great way to save yourself heartache and burnout. Visualize how your product can become an unending proposition, not a flash in the pan.