Author Archives : M. Spitzer-Rubenstein


Not Enough People Are Seeing My Ad!

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Sometimes you put up an ad but the words you are targeting aren’t words many people are searching for. You can still make them customers but it might take a little more work. Political campaigns and non-profit organizations frequently encounter this problem. They want to get their message out, but not many people google “end […]


Use Social Media to Focus on Your True Fans

Don’t Worry: Scale and the Sales Funnel 2

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It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use […]


Move People Up the Ladder of Engagement 1

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Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they […]


Ladder of Engagement

Does the Sales Funnel Still Apply Online? 2

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Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are […]


It’s Not All About You 1

You know the person in your social group who always talks about themselves. At a party, they’ll brag about what they’ve done. At a picnic, they’ll talk about their accomplishments. In a more humble moment, they’ll ask what you think of them. Everybody finds those people annoying. So if you really want to get the most out of social media’s potential for networking and socializing, don’t be one of those people on social media tools like Twitter and Facebook.


Use Twitter Lists to View Information 1

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All of us operate in several different worlds at the same time. We may have friends from work, college friends, and many other groups. Luckily, social networks allow an easy way to keep track of everything going on in each different world. In this post, we’ll look at how Twitterers can use lists to monitor […]


Use Google+ Circles for Privacy 1

All of us operate in several different worlds at the same time. We may have friends from work, college friends, and many other groups. Luckily, social networks allow an easy way to keep track of everything going on in each different world. While Twitter has Lists, Google Plus uses Circles, which allow both monitoring people and sending information to them.