William Reichard
by William Reichard
January 19, 2011
The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use a well-worn but apt metaphor–are you missing the forest for the trees?
As leaders in business [...]
Tagged as:
Communications,
Social Media,
stategy
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by William Reichard
January 13, 2011
![Expand your social networks by growing naturally [Flickr image by brewbooks]](http://farm3.static.flickr.com/2441/3603084795_0f159e20f8_m.jpg)
One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding is as easy as starting with the intention of growing.
One of the core principles is [...]
Tagged as:
networking,
socialmedia
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by William Reichard
December 22, 2010
The Empathic Civilization: The Race to Global Consciousness in a World in Crisis (Amazon affiliate link), by respected futurist Jeremy Rifkin, crosses genres, geographies, and historical epochs to create one of the most encompassing treatises you’re likely to come across from a modern author. Though the book offers insights for many audiences, it may be [...]
Tagged as:
Business,
culture,
globalism
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by William Reichard
December 1, 2010
A simple safety razor like the one pictured at left (via Amazon) can teach us much about marketing.
We forget that those of us in the Western world (and increasingly those of us anywhere) live our lives enmeshed in marketing. Virtually every object in our homes has made it there because of some kind of promotion, [...]
Tagged as:
Marketing
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by William Reichard
November 24, 2010
People respond to positivity. The Dalai Lama, confirmed by science, notes that people are more inclined to be open to others who are smiling. And our own mood rises measurably when we choose to smile.
I’ve learned some tough lessons in this regard in the past couple of weeks. My last couple of posts here were [...]
Tagged as:
media,
social
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by William Reichard
November 17, 2010
Social networks often claim to have altruistic motives (e.g., Facebook’s more connected world) or they claim not to be social networks at all (as in the case of twitter). These claims at best lead to a convenient ambiguity and in any case highlight an obligation for anyone practicing social media.
I say this as someone who believes [...]
Tagged as:
Social Media
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by William Reichard
November 3, 2010
Why is U2 a good role model for the social media world? Will Reichard explores scaling in social media.
Tagged as:
engagement,
socialmedia
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by William Reichard
October 27, 2010
Would you steal from a dog for your social media clients?
The question is only half serious. If you haven’t heard the term “dog robber,” it is “American military slang, dating back to the US Civil War, for an enlisted man who acts as an orderly, valet and all-around facilitator for an officer.”
Tagged as:
Communications,
PR,
Social Media
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by William Reichard
October 12, 2010
A book review of The Mesh by Lisa Gansky (reviewed by Will Reichard).
Tagged as:
books,
Business,
review,
Strategy
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by William Reichard
October 6, 2010
The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here.
Tagged as:
Communications,
Social Media,
Strategy
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