AdWords University is the product of compiling three levels of AdWords learning into one complete guide for the masses and campaign manager alike.
Includes 3 books in one:
- AdWords 101: A Guide for Beginners
- AdWords 201: An intermediate Guide
- AdWords 301: An Advanced Guide to AdWords
In AdWords University, you can go from AdWords zero to AdWords hero in just one book. Discover how to set up a basic text ad group, design your own ads with the ad designer tool, do your first keyword research and build a keyword list for your very first campaign. You’ll expand, diversify and test campaigns, learn about CPA and other marketing concepts as they pertain to AdWords and the extended Google Search and Content Networks.