Articles
by Claudia Somerfield
February 13, 2012
It took one complete year struggling in the labs for WordPress to prepare itself for the launch of the new theme. The WP ultimate theme is a dynamic, robust and flexible SEO framework for wordpress.
This is designed to work in tandem with the SEO Ultimate plug-in. The makers of WP ultimate theme framework claim that the [...]
Tagged as:
blog tips,
SEO,
WordPress
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by Claudia Somerfield
February 12, 2012
Lately, the idea of internet marketing has somehow become very popular again. This is thanks in part to the popularity of new media. People today have started using it search for everything they once only searched on the search engines. This has caused everyone to use the modelof internet marketing which is often modeled after, [...]
Tagged as:
SEO
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by Mark Brimm
January 7, 2012
SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, [...]
Tagged as:
Google Images,
Image Optimization,
Image Tags,
SEO,
SEOmoz
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by M. Spitzer-Rubenstein
September 13, 2011
It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use [...]
Tagged as:
Ladder of Engagement,
Long Tail,
Sales Funnel,
Scale,
True Fans
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by Mark Brimm
September 9, 2011
Are you serving up icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, most [...]
Tagged as:
marketing plans,
Social Media
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by M. Spitzer-Rubenstein
September 8, 2011
Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they [...]
Tagged as:
Facebook,
Ladder of Engagement,
Sales Funnel,
Twitter
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by Mark Brimm
September 5, 2011
It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]
Tagged as:
Location Targeting
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by Stephen Moss
August 24, 2011
Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, but it can be actually very useful.
Tagged as:
AdWords Scheduling
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by M. Spitzer-Rubenstein
August 22, 2011
Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are [...]
Tagged as:
Ladder of Engagement,
Sales Funnel,
Social Media Marketing
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by Mark Brimm
August 17, 2011
Most people doing search engine optimization emphasize gaming Google’s system with various tricks like over-repeating the same keywords or phrases, misleading titles (or even image names), and then covering the page with ads to make money off people before they leave. Google’s Panda algorithm update smacked those strategies down. Recent announcements make clear that their [...]
Tagged as:
backlinks,
panda update
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