Advertising
by M. Spitzer-Rubenstein
August 22, 2011
Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are [...]
Tagged as:
Ladder of Engagement,
Sales Funnel,
Social Media Marketing
full article…
by JC Hewitt
February 5, 2011
A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Hewitt explains…
Tagged as:
adwords,
tools
full article…
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by William Reichard
December 1, 2010
A simple safety razor like the one pictured at left (via Amazon) can teach us much about marketing.
We forget that those of us in the Western world (and increasingly those of us anywhere) live our lives enmeshed in marketing. Virtually every object in our homes has made it there because of some kind of promotion, [...]
Tagged as:
Marketing
full article…
by JC Hewitt
September 2, 2010
Why should people pay you for a night of thrills when they can get the same thrills long term? How marketing makes all the difference in tough times.
Tagged as:
brands,
Communications,
Marketing
full article…
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by JC Hewitt
August 25, 2010
In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.
The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]
Tagged as:
adwords,
Marketing,
socialmedia
full article…
by JC Hewitt
August 18, 2010
In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.
Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. [...]
Tagged as:
Advertising,
adwords,
SEO
full article…
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by JC Hewitt
August 11, 2010
Blogging for your business is foundational to any online marketing effort.
But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.
The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]
Tagged as:
socialmedia,
Strategy
full article…
by Mark Brimm
August 9, 2010
You knew it would happen. The day all your “cool” friends from back in the day discover Facebook and actually jump on board. Now what?
If you’re smart, you won’t become a different person or go back in time, but keep being true to whatever is right about you now and keep building on what is [...]
Tagged as:
Facebook,
Strategy
full article…
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by JC Hewitt
August 4, 2010
There was once a fad belief among internet enthusiasts that new media would destroy branding.
The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.
That has failed to occur, and probably never will. [...]
Tagged as:
branding,
socialmedia
full article…
by JC Hewitt
July 28, 2010
In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.
Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.
The main subplot centers around a single, seemingly intractable [...]
Tagged as:
Marketing,
socialmedia,
Strategy
full article…
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