AdWords

Target Ads for Better ROI

by Mark Brimm September 5, 2011
Nature Antarctica 03

It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]

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Target Google Ads by Time

by Stephen Moss August 24, 2011
adwords scheduling

Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, but it can be actually very useful.

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Make It Easy for Visitors to Take Action

by Stephen Moss August 10, 2011
Snow Boots

If you are buying ads, you probably want something out of it. In most cases, you will be selling a product, and you want people who click on your ad to buy the product. So make it easy by pointing them in the right direction.

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Are You Wasting AdWords Budget?

by Stephen Moss August 4, 2011
Chemistry pouring

You may not be using the beaker from high school, but be sure to test your ads to make sure that they are performing at their best. Decide on a few metrics to measure (probably click-through rate and conversion rate), and see what happens when you try different things. If you lower the cost-per-click bid, [...]

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Interest vs. Intent: Google’s Keyword Tool

by JC Hewitt February 5, 2011

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Hewitt explains…

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Attention is Expensive: Part III

by JC Hewitt August 25, 2010

In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.

The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]

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Attention is Expensive – Part II

by JC Hewitt August 18, 2010

In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.

Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. [...]

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