Category Archives : AdWords


The sales process, deconstructed 2

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There’s an old adage in the newspaper industry that the job of the headline is to get readers to look at the first sentence of the article. The first sentence gets readers to the second sentence and the second sentence gets them to read the rest of the story. It’s reductionist and a bit joking [...]

Baseball Bat Ad

NYTimes

Get in the News with Google AdWords 4

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How do you get your product here? Google AdWords, of course.
Now, AdWords might not be able to get you a front-page story in the Times, but you can be sure that when the media mentions something related to your business, your ads will appear next to the news story.
For this, you’ll be going to use [...]


Remarketing: Staying in Mind Post-Click 1

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Once someone’s visited your site, don’t give up on them. Even if they didn’t buy whatever you’re selling, they still might in the future. And using Google AdWords, you can advertise specifically to people who have visited your site, even if they haven’t yet become customers.
Remarketing puts a small bit of code from Google Analytics [...]

Keep your enemies closer

Parachute_Landing

Care About Your Landing Page 2

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You don’t want your visitors are landing in the wrong place.
When you’re advertising online, what’s the most important factor in converting viewers into buyers? Probably the landing page. That’s the page someone ends up on after clicking your ad. And if the landing page doesn’t convince someone to buy the product, sign up for your [...]


What’s the Personality of Your Ad? 4

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An ad found running on an iPad recently said:

Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers?
Think about your own image and how it is [...]

iPad Ad

Is No One Seeing Your Ads?

Not Enough People Are Seeing My Ad!

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Sometimes you put up an ad but the words you are targeting aren’t words many people are searching for. You can still make them customers but it might take a little more work. Political campaigns and non-profit organizations frequently encounter this problem. They want to get their message out, but not many people google “end [...]


Turn! Turn! Turn! (Your Adwords) 1

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The Byrds’ words describe how every activity has an appropriate time. The same is true for your advertising.
This isn’t news to traditional advertising; they regularly run special ads for different times of the year. Supermarkets tout their turkeys before Thanksgiving and hams for Christmas. Many stores advertise back to school sales at the end of [...]

Byrds

Snowy Mountains

Target Ads for Better ROI 2

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It is simple to turn on Google AdWords and never bother with location targeting but you may be throwing money away. If you run a physical business, think about where your customers are coming from. If your company ships products, where can you send them? Even if you sell something digital like music or ebooks, [...]


Target Google Ads by Time 1

Google AdWords offers excellent controls for advertising to ensure that you get the most value for your money. One way to do that is with setting times under ad scheduling. Google AdWords enables you to set the time for when you want ads to run. For many people, this might not seem very important, but it can be actually very useful.

AdWords Scheduling

Boots

Make It Easy for Visitors to Take Action 9

If you are buying ads, you probably want something out of it. In most cases, you will be selling a product, and you want people who click on your ad to buy the product. So make it easy by pointing them in the right direction.