Category Archives : AdWords


Are You Wasting AdWords Budget? 1

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You may not be using the beaker from high school, but be sure to test your ads to make sure that they are performing at their best. Decide on a few metrics to measure (probably click-through rate and conversion rate), and see what happens when you try different things. If you lower the cost-per-click bid, […]


Interest vs. Intent: Google’s Keyword Tool 5

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Hewitt explains…


Attention is Expensive: Part III 1

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In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.
The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth […]


Attention is Expensive – Part II 3

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In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.
Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. […]