Brands
by Mark Brimm
March 22, 2011
When the delivery guy shows up, invariably, he is suspicious looking. I don’t mean that he looks suspicious to me…he’s the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I’m a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.
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brands
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by Justin McCullough
December 17, 2010
In the sale of every product and service, there lies within it, the halo sale. The halo sale is an extension of the “Halo Effect” which says we have a flawed bias to be influenced by our perception of a trait and apply that bias to the perception of other traits. Wikipedia shows [...]
Tagged as:
brands,
Sales
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by Mark Brimm
October 25, 2010
What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wonder arrives at your door…isn’t it? Did you make and/or ship the product in question? If so, then why are you letting this retention opportunity slip through your fingers?
Tagged as:
brands,
customer,
service
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by Mark Brimm
September 27, 2010
Are you a wimpy biz on the block that doesn’t notice when people put you down? Train hard and defeat suckiness with customer service kung fu!
Tagged as:
customer service
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by Mark Brimm
September 20, 2010
Is your new widget or manual the next big thing? How long will that last? Then what? Dreaming ahead can be a great way to save yourself heartache and burnout. Visualize how your product can become an unending proposition, not a flash in the pan.
Tagged as:
brands,
Entrepreneurs,
Strategy
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by JC Hewitt
September 2, 2010
Why should people pay you for a night of thrills when they can get the same thrills long term? How marketing makes all the difference in tough times.
Tagged as:
brands,
Communications,
Marketing
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by JC Hewitt
August 25, 2010
In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.
The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]
Tagged as:
adwords,
Marketing,
socialmedia
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by Mark Brimm
August 16, 2010
Whatever we do, one thing seems to trump all other virtues, in marketing as in other areas of life: endurance. Be it career-building, fighting for a cause that matters to you, or building lasting brand equity, if what you do can be sustained because it has levels and compartments left to be explored, then it [...]
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brands,
Social Media
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by JC Hewitt
August 11, 2010
Blogging for your business is foundational to any online marketing effort.
But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.
The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]
Tagged as:
socialmedia,
Strategy
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by JC Hewitt
August 4, 2010
There was once a fad belief among internet enthusiasts that new media would destroy branding.
The argument centered on the belief that advertisers would find it more challenging to saturate the market with a more distributed media environment, and therefore struggle to implant narratives into the general consciousness.
That has failed to occur, and probably never will. [...]
Tagged as:
branding,
socialmedia
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