Category Archives : Communications


Are you missing the social forest? 2

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The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use a well-worn but apt metaphor–are you missing the forest for the trees?
As leaders in business […]


How to Expand Your Social Network 5

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One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding is as easy as starting with the intention of growing.
One of the core principles is […]


Empathy: A Business Issue? (Review) 10

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The Empathic Civilization: The Race to Global Consciousness in a World in Crisis (Amazon affiliate link), by respected futurist Jeremy Rifkin, crosses genres, geographies, and historical epochs to create one of the most encompassing treatises you’re likely to come across from a modern author. Though the book offers insights for many audiences, it may be […]


Social Media as Lifestream 4

I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.


Batteries Will Never Be Sexy 6

Don’t be surprised if your product or brand can’t be sexy in social media. Luckily for you, that’s not the sole criterion of viability within the medium. You can be a boring commodity and still have cause to stir a conversation about your organization, product and brand…if you see them clearly enough.


Share the social media wealth.

Spread Your Social Capital 15

The notion of scarcity is the primary obstacle in a recession, and at the same time, its antidote, sharing of capital, is social media’s primary strength and modus operandi. Put simply, the way up is from here.


Going Native 4

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The web has a complex human geography. While many people may hang out on the same website – like Facebook – they don’t necessarily all take part in the same social groups. They won’t even necessarily use the same names or identities in each social context.
When you’re conducting customer research or trying to drive new […]


You SHOULD Be Sick of Your Social Media 11

When you’ve finally got a tiger by the tail, it will be clear, won’t it? When you’ve finally found that world-changing message and you’re on a social media roll, hitting every note just right, sparking huge strings of comments every time you make an utterance, you’ll just know it, right? You’ll feel the rush. Your success will be obvious. Won’t it?

Sorry, but no.