Category Archives : Communications


The Revenge of the Writers 3

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In the latter half of the 20th century, radio and television defined the culture. Books, magazines, and newspapers steadily declined in cultural importance relative to these new forms of media.
A funny thing has happened to habits of media consumption. The companies with the fastest growth in advertising revenue – Google and Facebook – rely on […]


Respecting Boundaries in Social Media 4

Where does the line between private and public in social media finally fall after all the hype and hoopla are settled? I’m betting that the longer you’ve been on social media, the more likely you are to draw a line hard in the sand.


How to Anticipate a Flood 2

Most of the advice that you’ll read on internet marketing stresses the importance of reacting to existing data. JC Hewitt explains why anticipating consumer behavior can be a more profitable strategy.


Engagement vs. Fooling Around 17

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?


Attention is Expensive – Part I 5

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Blogging for your business is foundational to any online marketing effort.
But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.
The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York […]


You're doing it wrong!

You’re Doing It Wrong! 17

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Sounds quite snarky, doesn’t it? It kind of makes you want to punch the “guru” right in the face, right? After all, how can anyone be so naive as to assume that they know every situation in which it would be “wrong” to do it this way or that? Only a complete simpleton would be […]


Supply & Demand in Marketing Strategy 3

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When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.
If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.
Strategy may be an intangible […]


K.I.S.S.

Social Media: K.I.S.S. 6

Most of us have a tendency to overthink. We spend a lot of time reading about the latest and greatest–stories of amazing feats of expertise and endurance, tales of unparalleled cleverness and creativity–and it makes us strain and struggle to come up with the next great thing. We all want to arrive with dignity after having invented an elegant new solution, to have raised the standard for civilized discourse, to leave behind a corpus of groundbreaking work.