Category Archives : Metrics

An Intro to Lean Advertising 1

Eric Ries’ Lean Startup claims to be a scientific approach to creating a new business. In the Lean Startup philosophy, companies quickly build the minimum viable product based on their ideas, release the product and measure the response, figure out what works and doesn’t, and then uses that to create the next version. Ries calls […]

Engagement vs. Fooling Around 17

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

Analytics PT 2: Sexy Graphs (NSFW!) 3

Assuming you read (and religiously followed) my first post in this Analytics series, and that the tools are already set up and you were just waiting for more on the how-to, now here it is. Apart from all the great graphs that seem to indicate progress of various kinds, all these numbers can leave a […]

FeedStats Reach Chart

Golden blogger

Analytics: How to Spin a Blog Into Gold 13

Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!