Category Archives : Mobile Marketing


20110902-041152.jpg

Social Media: Icing Vs. Cake 1

Tweet

Are you serving up mere icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, [...]


Understanding Game Mechanic Marketing 5

Tweet
The explosive growth of Zynga – the makers of Farmville, a popular Facebook game – and of casual games on the iPhone and other platforms – has brought with it more interest in using game-like mechanics to attract customers.
Famously, Zynga asks its players to invite their friends on Facebook in order to enhance their gameplay [...]

Can game mechanics help you reach your customers?