Category Archives : Reputation


Are You a Human Commercial? 7

It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?


Brands Delivered Like Drugs 3

When the delivery guy shows up, invariably, he is suspicious looking. I don’t mean that he looks suspicious to me…he’s the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I’m a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.