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An ad found running on an iPad recently said:
Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers?
Think about your own image and how it is […]
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Sometimes you put up an ad but the words you are targeting aren’t words many people are searching for. You can still make them customers but it might take a little more work. Political campaigns and non-profit organizations frequently encounter this problem. They want to get their message out, but not many people google “end […]
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The Byrds’ words describe how every activity has an appropriate time. The same is true for your advertising.
This isn’t news to traditional advertising; they regularly run special ads for different times of the year. Supermarkets tout their turkeys before Thanksgiving and hams for Christmas. Many stores advertise back to school sales at the end of […]
Mobile conversion optimization. Never heard of it? Well, SocialLabsMedia is doing it. And the fate of your business may depend upon it. So…what is it?
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It took one complete year struggling in the labs for WordPress to prepare itself for the launch of the new theme. The WP ultimate theme is a dynamic, robust and flexible SEO framework for wordpress.
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It took one complete year struggling in the labs for WordPress to prepare itself for the launch of the new theme. […]
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Lately, the idea of internet marketing has somehow become very popular again. Hurray!
This is thanks in part to the popularity of new media. People today have started using it search for everything they once only searched on the search engines. This has caused everyone to refer to a more classically-envisioned the modelof internet marketing which […]
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SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, […]
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It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use […]
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Are you serving up mere icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, […]
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Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they […]
