Category Archives : PR


Burger King’s PR Jedi Mind Trick 3

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People all over linkedIn and AdWeek are ooh-ing and aww-ing in shock and disbelief at what is in fact not thinkable. Burger King’s name change to “Fries King”, reported so devilishly/ambiguously by AdWeek and other (cohort?) online journals is actually an ambiguously reported, under-researched, hugely successful Jedi mind trick level PR stunt meant for rapid and widespread […]


Batteries Will Never Be Sexy 6

Don’t be surprised if your product or brand can’t be sexy in social media. Luckily for you, that’s not the sole criterion of viability within the medium. You can be a boring commodity and still have cause to stir a conversation about your organization, product and brand…if you see them clearly enough.


Engagement vs. Fooling Around 17

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?


Social Media: K.I.S.S. 6

Most of us have a tendency to overthink. We spend a lot of time reading about the latest and greatest–stories of amazing feats of expertise and endurance, tales of unparalleled cleverness and creativity–and it makes us strain and struggle to come up with the next great thing. We all want to arrive with dignity after having invented an elegant new solution, to have raised the standard for civilized discourse, to leave behind a corpus of groundbreaking work.

K.I.S.S.

You MUST Make Time for Social Media 10

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Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or an individual faces when beginning to think about adopting these new communications channels. Most people […]


The Translucent Company 8

The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.


Are you scared of your phone? Then why are you scared of social media?

You May as Well Fear Phone Calls 14

The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.


Is Your Brand Ready for Trouble? 5

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Brands matter, even in the case of Goliath-sized companies, like BP. Why? Because a bad reputation makes stocks plummet, as BP’s own stock has begun to do in response to the Oil Spill debacle. That means lost profits for stock holders, which means fewer people actually wanting to hold your stock, which means eventually you can’t sell the […]

BP Fail Whale

Social Media Communications Strategy: Evaluating Blogs

Are You Following the Right Blogs? 3

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Ranking digital communications skills, the ability to collect information is near the top. And blogs are near the top of ways to collect information. Of course, you have a few choices these days when it comes to blogs.</understatement> Recent stats suggest the Internet now offers somewhere north of 100 million of them to […]