Category Archives : Social Media

Articles that focus on social media optimization, marketing, engagement, strategy and tactics. Ah, ninja, you have arrived.


Burger King’s PR Jedi Mind Trick 3

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People all over linkedIn and AdWeek are ooh-ing and aww-ing in shock and disbelief at what is in fact not thinkable. Burger King’s name change to “Fries King”, reported so devilishly/ambiguously by AdWeek and other (cohort?) online journals is actually an ambiguously reported, under-researched, hugely successful Jedi mind trick level PR stunt meant for rapid and widespread [...]

Burger King pranks the kids and makes them crave fries...

Baseball Bat Ad

The sales process, deconstructed 2

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There’s an old adage in the newspaper industry that the job of the headline is to get readers to look at the first sentence of the article. The first sentence gets readers to the second sentence and the second sentence gets them to read the rest of the story. It’s reductionist and a bit joking [...]


Remarketing: Staying in Mind Post-Click 1

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Once someone’s visited your site, don’t give up on them. Even if they didn’t buy whatever you’re selling, they still might in the future. And using Google AdWords, you can advertise specifically to people who have visited your site, even if they haven’t yet become customers.
Remarketing puts a small bit of code from Google Analytics [...]

Keep your enemies closer

Search-Engine-Optimization-Plan

5 Useful SEO Resources 1

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Lately, the idea of internet marketing has somehow become very popular again. Hurray!
This is thanks in part to the popularity of new media. People today have started using it search for everything they once only searched on the search engines. This has caused everyone to refer to a more classically-envisioned the modelof internet marketing which [...]


Don’t Worry: Scale and the Sales Funnel 2

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It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use [...]

Use Social Media to Focus on Your True Fans

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Social Media: Icing Vs. Cake 1

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Are you serving up mere icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, [...]


Move People Up the Ladder of Engagement 1

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Last time, we went over the idea of a Ladder of Engagement and how it might be applied online. It’s easy to adopt a traditional sales focus and use all your efforts getting customers aware of what you are doing and to buy your product, without devoting any attention to where they go after they [...]

groundswell ladder

Ladder of Engagement

Does the Sales Funnel Still Apply Online? 2

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Traditional businesses often refer to sales funnels, the process by which people become customers or repeat customers. No one starts out buying your product. Instead, they start as random people; you need to move them through the sales funnel. Start by making them aware of your company, then get them interested in what you are [...]


It’s Not All About You 1

You know the person in your social group who always talks about themselves. At a party, they’ll brag about what they’ve done. At a picnic, they’ll talk about their accomplishments. In a more humble moment, they’ll ask what you think of them. Everybody finds those people annoying. So if you really want to get the most out of social media’s potential for networking and socializing, don’t be one of those people on social media tools like Twitter and Facebook.

Waffles

Twitter List

Use Twitter Lists to View Information 1

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All of us operate in several different worlds at the same time. We may have friends from work, college friends, and many other groups. Luckily, social networks allow an easy way to keep track of everything going on in each different world. In this post, we’ll look at how Twitterers can use lists to monitor [...]