Category Archives : Social Media

Articles that focus on social media optimization, marketing, engagement, strategy and tactics. Ah, ninja, you have arrived.


Use Google+ Circles for Privacy 1

All of us operate in several different worlds at the same time. We may have friends from work, college friends, and many other groups. Luckily, social networks allow an easy way to keep track of everything going on in each different world. While Twitter has Lists, Google Plus uses Circles, which allow both monitoring people and sending information to them.


Are You a Human Commercial? 7

It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial?


Are you missing the social forest? 2

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The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use a well-worn but apt metaphor–are you missing the forest for the trees?
As leaders in business […]


How to Expand Your Social Network 5

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One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding is as easy as starting with the intention of growing.
One of the core principles is […]


Minecraft’s Winning Social Strategy 8

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I’ve got some quick questions for loyal Marcana readers.
Which popular independent video game focused on mining and building sold over 500,000 copies?
What was the size of its budget for marketing and advertising?
The answer to the first question is Minecraft. The answer to the second is $0.
By any measure, Minecraft – a simple, independent game mostly […]


Are You Thankful for Positive Social Media? 5

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People respond to positivity. The Dalai Lama, confirmed by science, notes that people are more inclined to be open to others who are smiling. And our own mood rises measurably when we choose to smile.
I’ve learned some tough lessons in this regard in the past couple of weeks. My last couple of posts here were […]


Are You Mud in the Social Media Waters? 4

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Social networks often claim to have altruistic motives (e.g., Facebook’s more connected world)  or they claim not to be social networks at all (as in the case of twitter).  These claims at best lead to a convenient ambiguity and in any case highlight an obligation for anyone practicing social media.
I say this as someone who believes […]


15 Tips to SEO-Optimize ANY Blog 18

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Many have started blogs to achieve a high output of content. This, in addition to providing fuel for social media consumption and traffic, is also excellent for search engine traffic, which is still more meaningful in terms of revenue.  There is one small catch. Just having the content in blog post format, even with a […]


Four Guidelines for Posting Frequency 5

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There is no single answer to the question of how often you should post to your blog. Whether it’s a large corporation, a mid-sized one, a startup, or a solo operation, it depends on the nature of the content, the expectations of your community, and what you’re writing about.
If you post too much dense content, […]