Category Archives : Startups

Articles about the issues and challenges that start-ups typically face and how to turn challenge into niche success.


An Intro to Lean Advertising 1

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Eric Ries’ Lean Startup claims to be a scientific approach to creating a new business. In the Lean Startup philosophy, companies quickly build the minimum viable product based on their ideas, release the product and measure the response, figure out what works and doesn’t, and then uses that to create the next version. Ries calls […]


10 Tips for Sales Success in 2011 2

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Are you giving yourself a chance to be successful?
Whoa there Sport. Don’t answer so fast. I happen to know that in general, sales people, business owners, and most people in general don’t actually give themselves an honest chance to be successful – many rely on dumb luck, charm, a “get it done” attitude, […]


Minecraft’s Winning Social Strategy 8

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I’ve got some quick questions for loyal Marcana readers.
Which popular independent video game focused on mining and building sold over 500,000 copies?
What was the size of its budget for marketing and advertising?
The answer to the first question is Minecraft. The answer to the second is $0.
By any measure, Minecraft – a simple, independent game mostly […]


Dear Little Startup: Do You Suck? 22

What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wonder arrives at your door…isn’t it? Did you make and/or ship the product in question? If so, then why are you letting this retention opportunity slip through your fingers?


Are You a Flash in the Pan? 7

Is your new widget or manual the next big thing? How long will that last? Then what? Dreaming ahead can be a great way to save yourself heartache and burnout. Visualize how your product can become an unending proposition, not a flash in the pan.


Stunt Vs. Vision 4

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Everyone has a trick. That correlates to views in social media often enough. Awesome. But where does it lead after the trick is done?
Some companies make a stunt into their vision by riding a commercial gimmick into the sunset and grabbing all the business they can along the way. Little Caesar’s tried that in the […]

Price leaves a brand only one leg left to stand on.

Supply & Demand in Marketing Strategy 3

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When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.
If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.
Strategy may be an intangible […]


The Matrix Bleeds Into Reality 3

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Lessons from the virtual worlds have begun to seep into mass consciousness. What began as a niche pursuit for nerds looking for an escape from drudgery has begun to leak into the real world.
Google, Facebook, and other major companies already track, measure, and utilize a large portion of the data on consumer behavior pulsing through […]


Golden blogger

Analytics: How to Spin a Blog Into Gold 13

Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!