I’ve been thinking more and more about the work place. How much stress, disease and marital problems have been rightly attributed to the long commutes, uneasily digested meeting lunches and the socially always “on” state of the workplace? It seems to me…a LOT.
Since making the switch to a good 3G smartphone (this is not a […]
The Empathic Civilization: The Race to Global Consciousness in a World in Crisis (Amazon affiliate link), by respected futurist Jeremy Rifkin, crosses genres, geographies, and historical epochs to create one of the most encompassing treatises you’re likely to come across from a modern author. Though the book offers insights for many audiences, it may be […]
A simple safety razor like the one pictured at left (via Amazon) can teach us much about marketing.
We forget that those of us in the Western world (and increasingly those of us anywhere) live our lives enmeshed in marketing. Virtually every object in our homes has made it there because of some kind of promotion, […]
Lessons from the virtual worlds have begun to seep into mass consciousness. What began as a niche pursuit for nerds looking for an escape from drudgery has begun to leak into the real world.
Google, Facebook, and other major companies already track, measure, and utilize a large portion of the data on consumer behavior pulsing through […]
The internet as a social force is poorly understood. Only 15 years ago, commentators pooh-poohed the potential of the internet. Even now, many expect a completely web-enabled global society to be largely similar to what came before.
It’s not the same.
Geography, costs, and information scarcity used to enable small cliques to gain power and influence over […]
The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.
The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.