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Author of Thumbnail Media Planner & former numbers cruncher for Leo Burnett & D'Arcy and D'Arcy
English
What Makes a Company Valuable?
by JC Hewitt June 9, 2010Many companies consider that most of their strength comes from their brand. But traditional branding has come under criticism. It used to be possible to label a commodity like potato chips with a brand name strengthened by television, print, and radio advertising and mark up the products considerably. Generating that brand strength is no longer as easy as it used to be. And it’s impossible to measure.
Tagged as: brand equity, business planning, commentary, companies, corporate culture, economy, startups
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