From the category archives:

Communications

Are You REALLY Worth It?

by JC Hewitt September 2, 2010

Why should people pay you for a night of thrills when they can get the same thrills long term? How marketing makes all the difference in tough times.

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Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Customer Service IS Your Business

by Mark Brimm August 23, 2010

Every long-standing business owner knows what it’s like to face a complaining customer on the other side of the counter, be it physical or virtual. It doesn’t matter that you go the extra mile for all of your satisfied customers, there is always the new customer who doesn’t know you yet. To them, you’re just [...]

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Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

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You’re Doing It Wrong!

by Mark Brimm July 26, 2010
You

Sounds quite snarky, doesn’t it? It kind of makes you want to punch the “guru” right in the face, right? After all, how can anyone be so naive as to assume that they know every situation in which it would be “wrong” to do it this way or that? Only a complete simpleton would be [...]

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Supply & Demand in Marketing Strategy

by JC Hewitt July 20, 2010

When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.

If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.

Strategy may be an intangible [...]

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Social Media: K.I.S.S.

by William Reichard July 2, 2010
K.I.S.S.

Most of us have a tendency to overthink. We spend a lot of time reading about the latest and greatest–stories of amazing feats of expertise and endurance, tales of unparalleled cleverness and creativity–and it makes us strain and struggle to come up with the next great thing. We all want to arrive with dignity after having invented an elegant new solution, to have raised the standard for civilized discourse, to leave behind a corpus of groundbreaking work.

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You MUST Make Time for Social Media

by William Reichard June 25, 2010
How can you best apply your limited time when it comes to social media?

Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or an individual faces when beginning to think about adopting these new communications channels. Most people [...]

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The Translucent Company

by JC Hewitt June 23, 2010

The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.

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You May as Well Fear Phone Calls

by William Reichard June 18, 2010
Are you scared of your phone? Then why are you scared of social media?

The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.

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