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From the category archives:

Marketing

Are You REALLY Worth It?

by JC Hewitt September 2, 2010

Why should people pay you for a night of thrills when they can get the same thrills long term? How marketing makes all the difference in tough times.

Tagged as: brands, Communications, Marketing

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Attention is Expensive: Part III

by JC Hewitt August 25, 2010

In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.

The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth [...]

Tagged as: Marketing, socialmedia

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Attention is Expensive – Part I

by JC Hewitt August 11, 2010

Blogging for your business is foundational to any online marketing effort.

But it’s not enough to drive the kind of broad-based, continual attention that’s necessary to drive business in a predictable fashion.

The web enables all businesses to run their own media channels. It’s possible for a single blog post to spread farther than a New York [...]

Tagged as: socialmedia, Strategy

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Facebook Angst

by Mark Brimm August 9, 2010

You knew it would happen. The day all your “cool” friends from back in the day discover Facebook and actually jump on board. Now what?

If you’re smart, you won’t become a different person or go back in time, but keep being true to whatever is right about you now and keep building on what is [...]

Tagged as: Facebook, Strategy

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Inception Marketing

by JC Hewitt July 28, 2010

In Inception, the protagonists seek to use high technology to manipulate the subconscious minds of their targets by creating believable dreams.

Internet marketers lack the invasive and advanced ability to actually invade someone’s brain yet, but the film illustrates a basic concept of marketing as old as modern commerce itself.

The main subplot centers around a single, seemingly intractable [...]

Tagged as: Marketing, socialmedia, Strategy

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Analytics: How to Spin a Blog Into Gold

by Mark Brimm June 21, 2010

Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!

Tagged as: analytics, bestpractices, blogs, conversions, ROI, Social Media

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Static Vs. Social Brands

by Mark Brimm June 7, 2010

Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on [...]

Tagged as: brand evangelists, brands, engagement, Entrepreneurs, social brands, Social Media

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