From the category archives:

Metrics

Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Analytics PT 2: Sexy Graphs (NSFW!)

by Mark Brimm June 28, 2010
A marketing meeting collides with No Pants Friday at the office.

Assuming you read (and religiously followed) my first post in this Analytics series, and that the tools are already set up and you were just waiting for more on the how-to, now here it is. Apart from all the great graphs that seem to indicate progress of various kinds, all these numbers can leave a [...]

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Analytics: How to Spin a Blog Into Gold

by Mark Brimm June 21, 2010
Golden blogger

Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!

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