From the category archives:

PR

Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Social Media: K.I.S.S.

by William Reichard July 2, 2010
K.I.S.S.

Most of us have a tendency to overthink. We spend a lot of time reading about the latest and greatest–stories of amazing feats of expertise and endurance, tales of unparalleled cleverness and creativity–and it makes us strain and struggle to come up with the next great thing. We all want to arrive with dignity after having invented an elegant new solution, to have raised the standard for civilized discourse, to leave behind a corpus of groundbreaking work.

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You MUST Make Time for Social Media

by William Reichard June 25, 2010
How can you best apply your limited time when it comes to social media?

Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or an individual faces when beginning to think about adopting these new communications channels. Most people [...]

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The Translucent Company

by JC Hewitt June 23, 2010

The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.

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You May as Well Fear Phone Calls

by William Reichard June 18, 2010
Are you scared of your phone? Then why are you scared of social media?

The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.

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Is Your Brand Ready for Trouble?

by Mark Brimm June 14, 2010
BP Fail Whale

Brands matter, even in the case of Goliath-sized companies, like BP. Why? Because a bad reputation makes stocks plummet, as BP’s own stock has begun to do in response to the Oil Spill debacle. That means lost profits for stock holders, which means fewer people actually wanting to hold your stock, which means eventually you can’t sell the [...]

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Are You Following the Right Blogs?

by William Reichard June 11, 2010
Social Media Communications Strategy: Evaluating Blogs

Ranking digital communications skills, the ability to collect information is near the top. And blogs are near the top of ways to collect information. Of course, you have a few choices these days when it comes to blogs.</understatement> Recent stats suggest the Internet now offers somewhere north of 100 million of them to [...]

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Static Vs. Social Brands

by Mark Brimm June 7, 2010

Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on [...]

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