From the category archives:

Social Media

How To Anticipate a Flood

by JC Hewitt September 8, 2010

Most of the advice that you’ll read on internet marketing stresses the importance of reacting to data. JC Hewitt explains why anticipating consumer behavior can be a more profitable strategy.

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Do You Really Believe in What You Do?

by Mark Brimm September 8, 2010

A piece about passion vs. core values, and why a single passion alone may not do full justice to a life of an entrepreneur in the social media age.

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Your Social Presence Sucks

by Justin McCullough September 3, 2010
082757

I want to tell you something. Please listen to this.

You’ve taken the time to get yourself on all the popular networks:

Facebook
Linked In
Twitter

You even updated your:

Google Profile
Business Card2.com

…And you’ve got a website and blog or both.  You’re actively engaged with people and your just tweeting and facebooking away, making all those high quality, authentic connects you [...]

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Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Customer Service IS Your Business

by Mark Brimm August 23, 2010

Every long-standing business owner knows what it’s like to face a complaining customer on the other side of the counter, be it physical or virtual. It doesn’t matter that you go the extra mile for all of your satisfied customers, there is always the new customer who doesn’t know you yet. To them, you’re just [...]

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Attention is Expensive – Part II

by JC Hewitt August 18, 2010

In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.

Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. [...]

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The Power of Endurance

by Mark Brimm August 16, 2010

Whatever we do, one thing seems to trump all other virtues, in marketing as in other areas of life: endurance. Be it career-building, fighting for a cause that matters to you, or building lasting brand equity, if what you do can be sustained because it has levels and compartments left to be explored, then it [...]

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Stunt Vs. Vision

by Mark Brimm August 2, 2010
Little Caesar

Everyone has a trick. That correlates to views in social media often enough. Awesome. But where does it lead after the trick is done?

Some companies make a stunt into their vision by riding a commercial gimmick into the sunset and grabbing all the business they can along the way. Little Caesar’s tried that in the [...]

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You’re Doing It Wrong!

by Mark Brimm July 26, 2010
You

Sounds quite snarky, doesn’t it? It kind of makes you want to punch the “guru” right in the face, right? After all, how can anyone be so naive as to assume that they know every situation in which it would be “wrong” to do it this way or that? Only a complete simpleton would be [...]

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Supply & Demand in Marketing Strategy

by JC Hewitt July 20, 2010

When it comes to designing a marketing strategy, it’s easy to fall into herd behavior.

If all your competitors are focusing on search engine marketing and you’ve read a dozen books about it, then the marginal advantage to your company for following that strategy will be less than it would be otherwise.

Strategy may be an intangible [...]

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