From the category archives:

Technology

The Matrix Bleeds Into Reality

by JC Hewitt July 7, 2010

Lessons from the virtual worlds have begun to seep into mass consciousness. What began as a niche pursuit for nerds looking for an escape from drudgery has begun to leak into the real world.

Google, Facebook, and other major companies already track, measure, and utilize a large portion of the data on consumer behavior pulsing through [...]

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The Invincible Boom

by JC Hewitt June 30, 2010

The internet as a social force is poorly understood. Only 15 years ago, commentators pooh-poohed the potential of the internet. Even now, many expect a completely web-enabled global society to be largely similar to what came before.

It’s not the same.

Geography, costs, and information scarcity used to enable small cliques to gain power and influence over [...]

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The Translucent Company

by JC Hewitt June 23, 2010

The social web has created a new terrain for corporate communications to navigate. The question is how quickly can the giants of the 2007-2008 cable news and press release world adapt to the full-on social media realities of 2010? As JC Hewitt explains, a virtual Oz is awaiting the average mega-corp PR department, and its little PR blog, too.

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You May as Well Fear Phone Calls

by William Reichard June 18, 2010
Are you scared of your phone? Then why are you scared of social media?

The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.

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