From the category archives:

Twitter

Engagement vs. Fooling Around

by Mark Brimm August 30, 2010

Social media superheroes are great for getting attention to your cause. Are you employing them as much as you should? And more importantly, are you measuring the results towards improving your strategies?

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Is It Ever Okay to Auto-DM?

by Mark Brimm July 12, 2010
Smartphone

Is it ever okay to use Auto-DMs in your Twitter strategy? It’s a question of tactics that is due for a solid rethinking.

Well, it may shock many marketing folks to hear that I’m not going to say that auto-DMs are bad across the board. There is, believe it or not, an appropriate time and place [...]

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The Invincible Boom

by JC Hewitt June 30, 2010

The internet as a social force is poorly understood. Only 15 years ago, commentators pooh-poohed the potential of the internet. Even now, many expect a completely web-enabled global society to be largely similar to what came before.

It’s not the same.

Geography, costs, and information scarcity used to enable small cliques to gain power and influence over [...]

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How to Sell with Social Media

by Justin McCullough June 15, 2010
FlickrIMGTimParkinson

With social media, the old expression “always be closing” has been revised to “always be disclosing”.  Now you share your skill set, contacts, attitude and experience in an open forum allowing you to create new contacts, develop leads, and win the minds of others.  This is powerful for sales people and speaks to the growing [...]

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