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10 Key Web Marketing Tools for 2010

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10 Key Web Marketing Tools for 2010

Posted 11/27/2009

by Mark Brimm

Search Marketing Director & Consultant at,

Co-Author / Editor for's AdWords University: The Complete Guide to AdWords


We're often asked about other great tools for small businesses who want to quickly and painlessly start doing business on the web. So we put together this easy list of low-cost options for those who want to spend verylittle and create a business that can grow a long way. Enjoy!




Still the best option out there to instantly acccept credit cards over the intternet, create an integrated shopping cart on the fly, and avoid a contractual committment on an (optional) merchant account.


2. is a good place to find the right domain, get a SEO-friendly, pre-optimized website and even training on how to get your services or products set up and ready for sale. This is an excellent choice for those who simply haven't a clue where to start, or who want to be sure to cover all the right bases and avoid paying too much. What could be better than having an experienced web marketing pro help you pick a cheap site design template that is SEO-friendly and has all the initial options you will need? I



Create unlimited blogs and transfer to your site or host on Fantastic tool for any consulting business.



Network anytime you have the inkling, from your PC, even from your phone!



Trust Agents by Chris Brogan and Julien Smith

Great book on how social media should be used to network and get new business, grow your partner base, and educate and evolve your biz right online.



The 4-Hour Work Week by Tim Ferris

Not sure how to juggle your business with your personal life? You'd be surprised how many small businesses fail just because of the unexpected shock that business life can have on personal life. Timothy Ferris has experimented with the many lifestyle choices neccessary to go from sleepy company cubicle-dweller to living large. Don't let your business run you, and thus run you out of business. Learn from the experience of those who have gone before and take charge of your time the way successful entrepreneurs do..



Google Analytics

Google Analytics provide some of the best free intelligence available and easily plugs into AdWords and AdSense, both of which you may also likely want to explore. With so many new tools coming out each month or so, Google Analytics is a great way to educate yourself and work on getting your analytics game on. If the funds are there to hire someone, do so. Analaytics management should be low-cost generally and will add a lot of value over time to your bottom line.




SEO is a little-understood, too-often pontificated-upon subject with fewer real experts than pundits. Since you took our advice on the website, you WON'T have to start from scratch on the SEO phase. Don't go to a 1-stop shop just for convenience, the mistake about 99+% of all new site owners will make. Use a solid search engine optimization company who can provide a limited guarantee that they won't take your money and just sit on it.




Now that your business wheels are greased and humming along, it may be time to consider whether AdWords is right for your business model and budget. Most people flub this part badly and never return to AdWords, even though their business is ideal for AdWords. That'sjust as bad a mistake as over-paying for years if you consider how much profit you may beforfeiting either way. Many products and services sell themselves and just need the right ad in the right position to move product. Get yourself a good intro book if you plan to manage your own campaign. Naturally , we really belive in our own series on this topic. Our AdWords University: The Complete Guide to AdWords is our attempt to make the most sense out of the experience of the first-time AdWords user, or the experienced campaign manager who skipped out on the formal route of learning.



Once you have an idea about how your business is most likely to get leads, make money and create synergy, you'll very possibly decide that you need more capital. If you're in the US, check Out the Small Business Association first. You'll find funding opportunities, tax pointers and advice on things like government contracts all in one convenient, government-funded source designed to help you succeed. If you're not a US resident, other countries and regions may often have similarly suitable recourses. Seek them out before going to a bank or piling it on a credit card. In the end, many pile it on a card or two. If doingf this, you may want to consider that yours is a largely "at-risk" type of business, and so you may want to avoid entering into debt for anything you don't yet "need".












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What the experts are saying

"Adwords University teaches the ABCs of making money with Google Adwords. On the surface, Adwords seems simple enough, but success with Adwords is anything but simple. Finally here is a book which unlocks Adwords' secrets in a step by step manner! "


-- Ron Geskey

Author of Thumbnail Media Planner& former numbers cruncher for Leo Burnett & D'Arcy and D'Arcy

"...the authors show you that doing all this is actually really easy once you learn how to get the priorities straight. You'll spend less time on AdWords, probabl spend less money (although I've actually started to spend more since my ROI is much highyer), and show better results. And if you're new to AdWords getting the complete course is really great because you'll learn just about everything you need to know from keyword research to improving ROI... and that means that when you're done will probably know more than 99% of your competitors. "


-- Jeff Haden

President of BlackBird Media, Inc.

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