Care About Your Landing Page 2

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You don’t want your visitors are landing in the wrong place.
When you’re advertising online, what’s the most important factor in converting viewers into buyers? Probably the landing page. That’s the page someone ends up on after clicking your ad. And if the landing page doesn’t convince someone to buy the product, sign up for your […]


What’s the Personality of Your Ad? 4

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An ad found running on an iPad recently said:

Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers?
Think about your own image and how it is […]


Not Enough People Are Seeing My Ad!

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Sometimes you put up an ad but the words you are targeting aren’t words many people are searching for. You can still make them customers but it might take a little more work. Political campaigns and non-profit organizations frequently encounter this problem. They want to get their message out, but not many people google “end […]


Turn! Turn! Turn! (Your Adwords) 1

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The Byrds’ words describe how every activity has an appropriate time. The same is true for your advertising.
This isn’t news to traditional advertising; they regularly run special ads for different times of the year. Supermarkets tout their turkeys before Thanksgiving and hams for Christmas. Many stores advertise back to school sales at the end of […]


Ultimate Theme Framework for WordPress

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It took one complete year struggling in the labs for WordPress to prepare itself for the launch of  the new theme. The WP ultimate theme is a dynamic, robust and flexible SEO framework for wordpress.

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It took one complete year struggling in the labs for WordPress to prepare itself for the launch of  the new theme. […]


5 Useful SEO Resources 1

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Lately, the idea of internet marketing has somehow become very popular again. Hurray!
This is thanks in part to the popularity of new media. People today have started using it search for everything they once only searched on the search engines. This has caused everyone to refer to a more classically-envisioned the modelof internet marketing which […]


Optimize Your Images

Forgetting Something? SEO for Images 1

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SEOmoz recently published a study of optimizing images. This may be seemingly unimportant, but Google Images can be a great resource. Someone searching for a recipe might look at the images to find food that looks good. They could be a budding mechanic and looking for the right car part to buy. Whatever the reason, […]


Don’t Worry: Scale and the Sales Funnel 2

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It’s okay if not everyone buys your product or agrees with your idea. Kevin Kelly suggested that many artists need only 1000 true fans to be able to make a living. The same is true about your work. America is a big place, and not everyone is going to appreciate what you make. Instead, use […]

Use Social Media to Focus on Your True Fans

Social Media: Icing Vs. Cake 1

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Are you serving up mere icing to your audience or the full marketing cake?
Most website owners, one-man businesses entrepreneurs and too many so-called marketing manager’s websites today are separating the icing of social media from the cake of their marketing strategy. When asked if there is following a cookie-cutter approach to their own online marketing, […]