Are You Wasting AdWords Budget? 1

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You may not be using the beaker from high school, but be sure to test your ads to make sure that they are performing at their best. Decide on a few metrics to measure (probably click-through rate and conversion rate), and see what happens when you try different things. If you lower the cost-per-click bid, […]


Use Google+ Circles for Privacy 1

All of us operate in several different worlds at the same time. We may have friends from work, college friends, and many other groups. Luckily, social networks allow an easy way to keep track of everything going on in each different world. While Twitter has Lists, Google Plus uses Circles, which allow both monitoring people and sending information to them.


Brands Delivered Like Drugs 3

When the delivery guy shows up, invariably, he is suspicious looking. I don’t mean that he looks suspicious to me…he’s the delivery guy, I figure I know his basic story with regard to me as the customer. I mean I feel like I’m a suspect of some kind, or crazy, perhaps, for being the only guy in my neighborhood that orders pizza on a Monday night. So anyway, not a great feeling right there for the customer.


Review: Become a Rainmaker in Sales 1

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In the sea of books available on the topic of sales, finding a starting point for diving into the discipline of sales can be tough.  I’ve ready many books on sales technique, methodology, and style as well as numerous books not tied directly to sales but key to understanding the art of sales through creating […]


Interest vs. Intent: Google’s Keyword Tool 5

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Hewitt explains…


10 Tips for Sales Success in 2011 2

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Are you giving yourself a chance to be successful?
Whoa there Sport. Don’t answer so fast. I happen to know that in general, sales people, business owners, and most people in general don’t actually give themselves an honest chance to be successful – many rely on dumb luck, charm, a “get it done” attitude, […]


Are you missing the social forest? 2

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The internet is awash these days in social media specifics. It’s a little bit like someone telling you about a new city by describing the cracks in the sidewalk outside his door–you just don’t get the whole picture. To use a well-worn but apt metaphor–are you missing the forest for the trees?
As leaders in business […]


How to Expand Your Social Network 5

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One of the most common questions those who are new to social media have is: How do I develop my network? The good news is that it’s easier than you think because you’re already part of many social circles. Expanding is as easy as starting with the intention of growing.
One of the core principles is […]