Tag Archives : Advertising

Attention is Expensive – Part II 3

In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.
Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. […]

Advertising is Education 2

Advertising is usually portrayed as something that drains brainpower rather than augments it. Science fiction authors like Phillip K. Dick were obsessed with painting dystopian futures like those portrayed in Blade Runner and Minority Report in which the average person was regularly assaulted with incessant advertising messages that prevented them from focusing on anything…