Tag Archives : adwords


What’s the Personality of Your Ad? 4

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An ad found running on an iPad recently said:

Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers?
Think about your own image and how it is […]


Not Enough People Are Seeing My Ad!

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Sometimes you put up an ad but the words you are targeting aren’t words many people are searching for. You can still make them customers but it might take a little more work. Political campaigns and non-profit organizations frequently encounter this problem. They want to get their message out, but not many people google “end […]


Turn! Turn! Turn! (Your Adwords) 1

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The Byrds’ words describe how every activity has an appropriate time. The same is true for your advertising.
This isn’t news to traditional advertising; they regularly run special ads for different times of the year. Supermarkets tout their turkeys before Thanksgiving and hams for Christmas. Many stores advertise back to school sales at the end of […]


Interest vs. Intent: Google’s Keyword Tool 5

A Google AdWords introduction by way of the Google Keyword Tool: how to understand the difference between interest and intent in keyword research. Intent and interest are two different aspects of available keyword data that are too often hastily grouped into one pot without adequate distinction. JC Hewitt explains…


Attention is Expensive: Part III 1

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In the previous two posts in this series, I discussed the importance of online advertising and explained the importance of developing and harvesting intent.
The two components of advertising that I want to focus on are impact and breadth. Impact is broadly defined as how much of an effect the advertisement has on consumer behavior. Breadth […]


Attention is Expensive – Part II 3

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In my last post, I discussed how merely creating SEO content is insufficient to drive sustainable traffic and build a brand.
Advertising and sustained media output have been the only ways throughout history to build and maintain a positive brand. All of the dynamics that are present with the web were also there in the past. […]