analytics

Community Mgmt: A Nice Problem

by JC Hewitt September 23, 2010

How do problems equate to product relevance and complaints denote care for a brand? Also, why community managers are important and how to apply their skills.

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Analytics: Pushing Readers’ Buttons

by Mark Brimm July 5, 2010

Last week I posted a saucy post with a photo of an attractivish bare-legged woman giving a presentation to a group of also-pantless colleagues. I included a title that used the word “sexy” and the popular tag “NSFW.” Friends dropped their jaws. Strangers lined up to get in…and guess what? People started stumbling the site [...]

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Analytics PT 2: Sexy Graphs (NSFW!)

by Mark Brimm June 28, 2010
A marketing meeting collides with No Pants Friday at the office.

Assuming you read (and religiously followed) my first post in this Analytics series, and that the tools are already set up and you were just waiting for more on the how-to, now here it is. Apart from all the great graphs that seem to indicate progress of various kinds, all these numbers can leave a [...]

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Analytics: How to Spin a Blog Into Gold

by Mark Brimm June 21, 2010
Golden blogger

Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!

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