bestpractices

Social Media: K.I.S.S.

by William Reichard July 2, 2010
K.I.S.S.

Most of us have a tendency to overthink. We spend a lot of time reading about the latest and greatest–stories of amazing feats of expertise and endurance, tales of unparalleled cleverness and creativity–and it makes us strain and struggle to come up with the next great thing. We all want to arrive with dignity after having invented an elegant new solution, to have raised the standard for civilized discourse, to leave behind a corpus of groundbreaking work.

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Analytics: How to Spin a Blog Into Gold

by Mark Brimm June 21, 2010
Golden blogger

Social media can be tracked with an array of metrics tools that provide building blocks for actionable data. This article is the first in a series that will take the reader through ROI on little or no budget. It’s like Christmas in June!

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You May as Well Fear Phone Calls

by William Reichard June 18, 2010
Are you scared of your phone? Then why are you scared of social media?

The question of social media is no longer if but how. Despite the fright of the new, any new media form should be faced head-on. Will Reichard presents logical steps to confront before taking your business into the social media conversation.

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