blogging

How to Write Fluently for the Web

by JC Hewitt November 11, 2010

It’s time to abandon the press release.

Reporters rarely have time to read them, receive a tremendous number of them in their inbox every day, and your competition uses the same strategy to win attention. The traditional media is also becoming increasingly irrelevant for amplifying your message thanks to the spread of alternative channels.

What replaces it?

Writing [...]

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Social Media as Lifestream

by Mark Brimm November 1, 2010

I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huffing and puffing at some point down the road. The same seems to hold true for content producers within a company who employ social media to get their message out: unintended overkill.

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Analytics: Pushing Readers’ Buttons

by Mark Brimm July 5, 2010

Last week I posted a saucy post with a photo of an attractivish bare-legged woman giving a presentation to a group of also-pantless colleagues. I included a title that used the word “sexy” and the popular tag “NSFW.” Friends dropped their jaws. Strangers lined up to get in…and guess what? People started stumbling the site [...]

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